Pinterest is a visual discovery platform where image quality and dimensions directly affect how often your content is seen, shared, and saved. The Pinterest algorithm favours certain image formats, and using the right aspect ratio ensures your pins display fully without being cropped in search results and home feeds.
Standard Pin Size (The Most Important)
The recommended Pinterest pin size is 1000×1500 pixels with a 2:3 aspect ratio. Pinterest is a vertical platform — portrait images take up more feed space, catch the eye more effectively, and perform significantly better than square or landscape images. The 2:3 ratio is Pinterest's own recommendation and the format their algorithm is optimised to serve.
For the best display quality, export pins at 1000×1500px or the equivalent proportional size (600×900px, 800×1200px). File size should be under 20MB for JPEG and PNG. Pinterest accepts JPEG, PNG, TIFF, BMP, and WebP formats.
Square Pin Size
Square pins at 1000×1000 pixels are also supported and perform well for product images and infographic content. While they take up less vertical space than portrait pins, they can be effective for certain content types — particularly e-commerce product photography where a square crop is standard.
Idea Pin (Story Pin) Size
Pinterest Idea Pins (formerly Story Pins) should be 1080×1920 pixels in a 9:16 portrait format — the same as Instagram and TikTok Stories. These full-screen, multi-page pins appear prominently in the home feed and are one of the most effective formats for growing your Pinterest following. Keep text and key visuals away from the top and bottom 250 pixels where Pinterest overlays navigation elements.
Pinterest Profile Photo & Cover
Pinterest profile photos should be 165×165 pixels minimum, displayed as a circle. Your profile cover photo (the large image at the top of your profile page) displays best at 800×450 pixels. Use our Social Media Resizer to prepare any image for Pinterest in seconds.
Frequently Asked Questions
Common questions about pinterest image sizes and optimization.
What is the best Pinterest pin size?
The best Pinterest pin size is 1000x1500 pixels with a 2:3 aspect ratio. Portrait images take up more feed space and consistently outperform square or landscape pins in reach and saves.
What aspect ratio is best for Pinterest?
The 2:3 aspect ratio (portrait/vertical) is Pinterest's own recommended format and performs best algorithmically. Avoid landscape images as Pinterest may crop them in feeds.
What size are Pinterest Idea Pins?
Pinterest Idea Pins (Story Pins) should be 1080x1920 pixels in a 9:16 portrait format, the same as Instagram and TikTok Stories.
What file size limit does Pinterest have?
Pinterest accepts images up to 20MB per pin. However, always compress images to the smallest reasonable file size before uploading to ensure fast loading for users on mobile connections.
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